Faculty and Research News

Vegetables
Why People Become Vegans
In a piece for The Conversation, marketing professor Joshua Beck looked into the ideology behind veganism and why the lifestyle can be such a hot-button issue for others.
Stock photo of a chalkboard
Research Finds Politeness Affects Trust
A series of studies by marketing professor Aparna Sundar and coauthor explored how the language used in advertisements influences consumers’ trust.
Linda Price
Pioneering Professor Earns Top Honors
Marketing professor Linda Price was named both an Association of Consumer Research (ACR) Fellow and American Marketing Association (AMA) Fellow in the same year. She is the first woman to have received both awards.
The back of a person taking a photograph.
Warsaw25: It’s Just Different
A sell-out crowd of students, alumni, current and past faculty and staff, board members, and friends turned out to celebrate and support the Warsaw Sports Marketing Center during its 25th anniversary gala.
The back of a person taking a photograph.
Analysts, Political Connections, and Profit
In new research, assistant professor of accounting Dane Christensen and coauthors look into whether analysts with political connections yield an information advantage over other analysts.
The back of a person taking a photograph.
Welcome New Faculty and Staff
The Lundquist College of Business is happy to welcome the new faculty and staff members joining us this fall term.
2018 Accounting Prospectus
Accounting Prospectus 2018

The 2018 edition of the yearly publication of the School of Accounting at the UO Lundquist College of Business.

The cover of the Fall 2018 edition of UO Business The Magazine
UO Business: The Magazine, Fall 2018
Making the career connection, driving up rankings, taking home trophies, and much more in the Fall 2018 issue of UO Business: The Magazine.
Digital illustration of a blockchain token
What is a Blockchain Token?
In a piece for The Conversation, assistant professor of finance Stephen McKeon explains the difference between utility and security tokens
Named Appointments in white text against a blue background
Stepping Up: 2018 Faculty Promotions

In preparation for the upcoming 2018-2019 school year, the Lundquist College of Business is proud to announce its upcoming faculty promotions and named appointments.

Congratulations to our faculty and staff in white against a green background
2018 Faculty and Staff Awards

Congratulations to our faculty and staff who received honors at the end of the year.

Joshua Gordon
Building a Sports Dynasty
Sports business instructor Josh Gordon says winning consistently requires a team approach.
Business 1O1 podcast logo with UO "O" and "Now We're Smart" tagline
Business 1O1 Podcast: Academia and Business 1O1 with Roger Best
Professor emeritus of marketing Roger Best joins Troy Campbell to explore the "invisible line" connecting academics and business together.
People look at vegetables at a farmer's market
Locavores are Changing the Way Americans Eat
Research by marketing professor Joshua Beck and doctoral candidate Brandon Reich found that locavorism is becoming a driving force in the way people eat.