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All Faculty
The college is growing its tenure-track faculty in key strategic growth areas including real estate finance, the intersection of law and finance, entrepreneurship, consumer behavior, supply chain, and financial reporting and disclosures.
The Grass Is Green for Accounting
As the new director of the UO School of Accounting, Kyle Peterson is eager to maintain the exceptional enrollments the major has achieved while also growing faculty expertise and embracing evolving technology like artificial intelligence.
Bad Influencer Effect
Research by marketing professor Jessica Gamlin found that social influencers posting about self-indulgence can be a turn-off for consumers who value different goals.
Sports Product Management Cofounder to Depart UO
With both gratitude and admiration, the Lundquist College shares that Ellen Schmidt-Devlin, cofounder and executive director of its esteemed Sports Product Management program, will be leaving UO.
Business Ducks Represent in Paris
From the track-and-field trials to sponsorships and activations, Lundqusit College students and alumni helped make the Paris 2024 Olympics and Paralympics memorable.
Bruce Blonigen Named Dean
Blonigen will continue his exemplary leadership as the Edward Maletis Dean of the Lundquist College of Business.
Marketing a Brand’s Simplicity Can Backfire
When companies tout the simplicity of their products, they may unknowingly invite customer dissatisfaction, new University of Oregon research finds.
Elite in Entrepreneurship Faculty and Research
As part of our goal to lead the nation in entrepreneurship education and research, the Lundquist College has made strategic investments in faculty to grow our pool of experts to a level few can match.
Employing Blockchain to Combat AI Misinformation
Master of Accounting students are already co-publishing along with faculty on the bleeding-edge topic of blockchain and artificial intelligence.
Gender Gaps Remain For Many Women Scientists
As more women have entered the biomedical field, they’re getting a bigger share of research grants, and the gender gap in research funding appears to be narrowing, but the gains have been uneven, according to new research by Chris Liu and coauthors