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Sports Business
Game on with GameDay
Warsaw@25 Gala and Silver Anniversary Events
The Warsaw Sports Marketing Center welcomes you to join us in celebrating a quarter-century of global sports business leadership.
Alumni Stories: Merryn Roberts Huntley
Stepping Up: 2018 Faculty Promotions
In preparation for the upcoming 2018-2019 school year, the Lundquist College of Business is proud to announce its upcoming faculty promotions and named appointments.
Mentor Program Fosters Excellence
Nike designer Wilson Smith and SPM student Taylor Johnston are just one example of the success of the Sports Product Management mentor program.
Immersed in the Sports and Outdoor Industry
This summer, Sports Product Management master's student Satomi Ishikawa is interning with Nike's Global Community Impact department.
Accelerated Executive Leadership
The UO Sports Product Management program kicked off its inaugural four-week Executive Leadership series in June with an intensive program designed to maximize the personal and professional development of each participant.
Building a Sports Dynasty
Distance Makes the Fan Grow Fonder
According to new research by marketing professors Conor Henderson, Joshua Beck, and their coauthor, there is untapped potential in out-of-market “isolated” fans.