Sports Business

A team of Oregon MBA students claimed first place for the second year in a row at the National Sports Forum (NSF) Case Cup competition.

Edwin E. and June Woldt Cone Professor of Marketing of T. Bettina Cornwell offers her views on the best and worst Super Bowl ads.

For MBA candidate Jeanne Schneider, the key to a successful and fulfilling career has always been the relationships.

Business administration major Alessandra Rodriguez credits her work ethic and ability to easily form relationships with people for making her goals and dreams a reality.

As Kia Motors America's sports marketing manager, Cesar Sanchez oversees the company's entire sports sponsorship portfolio.

For Colin McCall ’08, an undergraduate internship facilitated through the Warsaw Sports Marketing Center became a lifelong calling.

Competitive video gaming, or eSports, is an exploding industry, and the Warsaw Center aims to lead the way to help brands navigate sponsorship, fan engagement, and more.

Damian Vaughn, Roger Best, and Robin Vieira examined the flow experience of elite athletes and how sports products interact with athletes in facilitating a flow experience.