Research by Ioannis Branikas and coauthor found that companies that run Super Bowl ads may attract more investors.
Ioannis Branikas
Assistant Professor of Finance
Affiliations: Finance, Cameron Center for Finance and Securities Analysis, Undergraduate Programs
Email: branikas@uoregon.edu
Phone: 541-346-3824
Office: Lillis 383
Journal Articles:
Branikas, Ioannis, and Gabriel Buchbinder. "Advertising Exposure and Investor Attention: Estimates from Super Bowl Commercials." Financial Planning Review 4, no. 1: e1099. https://doi.org/10.1002/cfp2.1099.
March 2021
Branikas, Ioannis, Harrison G. Hong, and Jiangmin Xu. "Location Choice, Portfolio Choice." Journal of Financial Economics 138, no. 1: 74-94. https://doi.org/10.1016/j.jfineco.2019.10.010.
October 2020
The Lundquist College of Business is happy to welcome the new faculty and staff members joining us this fall term.