Associate professor of marketing Conor Henderson and his coauthors examined the role of racial diversity in advertising in a new study. "Those that viewed the ads with a diverse ensemble of models reported feeling more connection to society," he said.
Conor Henderson
Associate Professor of Marketing | Judy and Hugh Oliphant Research Scholar
Affiliations: Marketing, Oregon MBA, Oregon Executive MBA, Undergraduate Programs, Warsaw Sports Business Center
Email: conorh@uoregon.edu
Phone: 541-346-2839
Office: Lillis 486
Journal Articles:
Henderson, Conor M., Marc Mazodier, and Jamel Khenfer. "The Positive Effects of Integrated Advertising, Featuring Diverse Ensembles, on Societal Identification and Mainstream Brand Value." Journal of the Academy of Marketing Science, forthcoming. https://doi.org/10.1007/s11747-023-00977-9.
October 2023
Steinhoff, Lena, Robert W. Palmatier, Kelly D. Martin, Grace Fox, Conor M. Henderson, Julian K. Saint Clair, Shuai Yan, Ju-Yeon Lee, Taylor Perko, and Colleen M. Harmeling. "Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services." Journal of Service Management Research 6, no. 1: 2-27. https://doi.org/10.5771/2511-8676-2022-1-2
May 2022
Henderson, Conor M., Lena Steinhoff, Colleen M. Harmeling, and Robert W. Palmatier. "Customer Inertia Marketing." Journal of the Academy of Marketing Science 49, no. 2: 350-373. https://doi.org/10.1007/s11747-020-00744-0.
March 2021
Hilton, Bryson, Bita Hajihashemi, Conor M. Henderson, Robert W. Palmatier. "Customer Success Management: The Next Evolution in Customer Management Practice?" Industrial Marketing Management 90: 360-369. https://doi.org/10.1016/j.indmarman.2020.08.001.
October 2020
Henderson, Conor M., Marc Mazodier, and Aparna Sundar. "The Color of Support: The Effect of Sponsor-Team Visual Congruence on Sponsorship Performance." Journal of Marketing 83, no. 3: 50-71. https://doi.org/10.1177/0022242919831672.
May 2019
Mazodier, Marc, Conor M. Henderson, and Joshua T. Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance." Journal of Marketing 82, no. 6: 28-48. https://doi.org/10.1177/0022242918807673. Also published as a Marketing Science Institute working paper (17-123).
November 2018
Watson IV, George F., Joshua T. Beck, Conor M. Henderson, and Robert W. Palmatier. "Building, Measuring, and Profiting from Customer Loyalty." Journal of the Academy of Marketing Science 43, no. 6: 790-825. https://doi.org/10.1007/s11747-015-0439-4. Also published as a Marketing Science Institute working paper (13-120).
November 2015
Lee, Ju-Yeon, Shrihari Sridhar, Conor Henderson, and Robert W. Palmatier. "Effect of Customer-Centric Structure on Long-Term Financial Performance." Marketing Science 34, no. 2: 250-268. https://doi.org/10.1287/mksc.2014.0878. Also published as a Marketing Science Institute working paper (12-111).
March 2015
Carter, Robert E., Conor M. Henderson, Inigo Arroniz, and Robert W. Palmatier. "Effect of Salespeople's Acquisition-Retention Trade-off on Performance." Journal of Personal Selling and Sales Management 34, no. 2: 91-111. https://doi.org/10.1080/08853134.2014.890903.
March 2014
Henderson, Conor M., Joshua T. Beck, and Robert W. Palmatier. "Review of the Theoretical Underpinnings of Loyalty Programs." Journal of Consumer Psychology 21, no. 3: 256-276. https://doi.org/10.1016/j.jcps.2011.02.007.
July 2011
Book Chapters:
Henderson, Conor M., and Aparna Sundar. "Foreward: Brand Touchpoints." In Brand Touchpoints, edited by Aparna Sundar. New York: Nova Science Publishers.
July 2018
Henderson, Conor M., and Robert W. Palmatier. "Understanding the Relational Ecosystem in a Connected World." In The Connected Consumer: The Changing Nature of Consumer and Business Markets, edited by Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, and F.G.M. (Rik) Pieters, 37-75. New York: Taylor and Francis Group.
October 2010
Cases:
Sundaresan, Gautam, Shrihari Sridhar, and Conor Henderson. "New Product Development with Conjoint Analysis at Mobilmax Inc." In Marketing Strategy: Based on First Principles and Data Analytics, edited by Robert W. Palmatier and Shrihari Sridhar. London: Red Globe Press.
October 2017
Henderson, Conor, Shrihari Sridhar, and Alejandro Durant. "Segmenting The Smartwatch Market." In Marketing Strategy: Based on First Principles and Data Analytics, edited by Robert W. Palmatier and Shrihari Sridhar. London: Red Globe Press.
October 2017
Henderson, Conor, Shrihari Sridhar, and Alejandro Durant. "Acquiring New Customers in Hospitality." In Marketing Strategy: Based on First Principles and Data Analytics, edited by Robert W. Palmatier and Shrihari Sridhar. London: Red Globe Press.
October 2017
In recent research, assistant professors of marketing Conor Henderson and Aparna Sundar found that visual design in sponsorship is becoming increasingly important.
Lundquist College faculty continue to impress with distinguished honors and top industry recognition for their pioneering work.
Making the career connection, driving up rankings, taking home trophies, and much more in the Fall 2018 issue of UO Business: The Magazine.
According to new research by marketing professors Conor Henderson, Joshua Beck, and their coauthor, there is untapped potential in out-of-market “isolated” fans.
The inaugural Warsaw Sports Business Analytics Symposium brought together students, instructors, and professionals to discuss emerging applications of business insights and analytics for the sports industry.
A recent study coauthored by assistant professor of marketing Conor Henderson offers insights to managers to identify customer types for which engagement helps, hurts, or has mixed results.
The Lundquist College's end-of-year ceremonies honored retiring faculty and staff as well as bestowed awards for service, teaching, and research.