The Art and Science of Brand Management
Following a trailblazing career at Nike, industry expert Greg Hoffman is teaching sports branding to students in the Sports Product Management program.
New Course: Accounting Data and Analytics
A new course offering demonstrates the Lundquist College’s commitment to innovation in experiential learning.
Teaching in Mandarin and English
In a new pilot program, instructor Dupree Zong teaches introductory sports business in both Mandarin and English.
Shaping Sustainability
Oregon MBA student Aliça Diehl is helping lead carbon and climate strategy for Eugene, Oregon-based East West Tea Company.
Crossing Party Lines
Accounting professor Dane Christensen and coauthors studied the effect of political connections on stock market volatility.
Accounting Prospectus 2021
The 2021 edition of the yearly publication of the School of Accounting at the UO Lundquist College of Business.