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All Faculty
Finance professor Youchang Wu and coauthor examined supplier-customer relationships to better understand trade credit.
Lundquist Center for Entrepreneurship Update, May 2021
Spark grant and applied research awardees, student venture successes, and more...
UO Kicks Off Inaugural Week of Research
The five-day event highlights research, creativity, and entrepreneurship across campus.
Theory of Mind and Skepticism of Ads
A team of Lundquist College researchers explored the social-cognitive construct "theory of mind" in order to understand sales communications.
Renting to Own
UO professor Michael Pangburn and former PhD student Monire Jalili explored rent-to-buy policies in the entertainment streaming industry.
UO Accounting Professor Honored with Prestigious Award
Accounting professor David Guenther has been honored as the top tax educator in the nation, receiving a prestigious award from the American Taxation Association.
What Happens When Consumers Pick Their Own Prices?
Marketing professors Joshua T. Beck, Hong Yuan, and coauthor examine participative pricing to understand how it might enhance purchase outcomes.
Super Bowl Stock Surges
Research by Ioannis Branikas and coauthor found that companies that run Super Bowl ads may attract more investors.
Searching for the Ancient Origins of Bitcoin
Two UO professors found parallels between old rock discs and the new digital currency.
Investing Across Borders
A study by associate professor Brandon Julio and coauthors found that bilateral investment treaties double chances of cross-border mergers.