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Marketing Faculty
Growing Our Ranks
Five new faculty members have joined the Lundquist College of Business this fall. Some are up-and-coming talent. Others are already renowned in their fields. Their areas of expertise span many topics, including sports business, statistical analysis and mathematical optimization, disclosure policy, executive risk-taking, management, and more.
The Collectible Connection
Can children be tempted into healthier eating habits through the promise of receiving a collectible toy? The answer is yes, especially if that toy is the final piece needed to complete a set. This was the surprising finding in a two-part study of preschoolers by marketing professor T. Bettina Cornwell and her coauthor, Anna McAlister, University of Wisconsin–Madison.
Lifetime Achievement Award for Kahle
Remembering Stuart Rich
It was with great sadness that the Lundquist College of Business community learned of the death of retired professor Stuart Rich. Born in 1920, Rich held a bachelor's degree from Wabash College and a doctorate in business administration from Harvard. During World War II, Rich served in the Navy Scouts and Raiders (a forerunner of today's Navy SEAL unit) and participated in five invasions. Here at the business school, he taught marketing strategy to a generation of students.