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How Sports Influence People

Legendary coach Jerry Tarkanian, "Tark the Shark," read and reviewed an early copy. Now, others can get their hands on the new book from Ehrman Giustina Professor of Marketing Lynn Kahle. Consumer Behavior Knowledge for Effective Sports and Event Marketing gives researchers and professionals alike insights into how and why consumers build sport into their lives and delivers proven tools to build relationships and brand affinity with consumers through sports and events.

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