The Lundquist College is delighted to welcome six new professors, instructors, and staff members in fall 2013.

Sustainability at the University of Oregon is not a new concept--we’ve been teaching and practicing it for almost three decades.

The upcoming academic year promises to be a period of unprecedented activity and growth for the college.

Can children be tempted into healthier eating habits through the promise of receiving a collectible toy? The answer is yes, especially if that toy is the final piece needed to complete a set. This was the surprising finding in a two-part study of preschoolers by marketing professor T. Bettina Cornwell and her coauthor, Anna McAlister, University of Wisconsin–Madison.

Sponsorship as a sales and marketing tool is well established in the United States. In the Middle East, its use is still burgeoning. Enter T. Bettina Cornwell, the director of research for the Warsaw Sports Marketing Center, who was an invited guest at the Arabian Sponsorship Forum 2010 in Abu Dhabi, United Arab Emirates, on December 8. One of the world's leading authorities on sponsorship and sports marketing, Cornwell hosted “Introduction to Sponsorship," a workshop for more than 150 students.