Research Matters
Pub Talk Dives into the Tangled World of Cryptocurrency
Rising Researchers
The superb work of Lundquist College faculty members is driving up our ranking for business school research productivity on the national stage.
Consumer-Based Sports Product Pricing
Roger Best, Chris Sataua, and Jordan Pope explored consumer-based pricing and the manner in which it impacts price, strategy, and profits.
The Dark Side of Daylight Saving Time
Asset-Based Tokenization and Cryptocurrencies
Lundquist College associate professor of finance Stephen McKeon is quickly becoming the go-to expert for asset-based tokenization.
Olympic Sponsors Must be on Top of Their Game
RVs, Manufacturing, and Firm Identity
New research into the RV industry opens a new line of inquiry for understanding processes and practices throughout the manufacturing sector.
Flow Experience and Sports Products
Damian Vaughn, Roger Best, and Robin Vieira examined the flow experience of elite athletes and how sports products interact with athletes in facilitating a flow experience.
The Power of a Fresh Start
Professor of marketing Linda Price and coauthors examined the consumer and societal connections to the concept of a fresh start mindset.