Locavores are Changing the Way Americans Eat
Research by marketing professor Joshua Beck and doctoral candidate Brandon Reich found that locavorism is becoming a driving force in the way people eat.
Research Matters
How Security Tokens are Going to Disrupt Venture Capital
In a piece for VentureBeat, finance professor Stephen McKeon discusses how blockchain tokens will offer venture capital funds a new mechanism to raise capital and maintain control of the investor base.
Distance Makes the Fan Grow Fonder
According to new research by marketing professors Conor Henderson, Joshua Beck, and their coauthor, there is untapped potential in out-of-market “isolated” fans.
Fans Who Cheer Together Give Sponsors an Edge
Sports fans who engage with other fans they’ve never met at a sporting event tend to remember the sponsors and want to attend again, marketing researchers found.
Blame and the “Bad” Victim in Consumer Psychology
Lundquist College of Business PhD candidate Brandon Reich is finding links between the phenomenon of victim blaming and the free market.
Big Data Analysis: Product Pricing and Private Equity
Professor of finance Al Sheen and coauthors analyzed about two million products to understand the impact of private equity on consumers.
Research Looks at Tensions That Drove Green Chemistry
A bit of productive tension can lead to innovation and benefit society. That’s a key finding of new research published by Professor Andrew Nelson.
Pub Talk Dives into the Tangled World of Cryptocurrency
Words like blockchain, bitcoin, and cryptocurrency are all the buzz in news headlines, and finance professor Stephen McKeon has become a national expert on the topic.
Rising Researchers
The superb work of Lundquist College faculty members is driving up our ranking for business school research productivity on the national stage.
Consumer-Based Sports Product Pricing
Roger Best, Chris Sataua, and Jordan Pope explored consumer-based pricing and the manner in which it impacts price, strategy, and profits.