Distance Makes the Fan Grow Fonder
According to new research by marketing professors Conor Henderson, Joshua Beck, and their coauthor, there is untapped potential in out-of-market “isolated” fans.
Research Matters
Fans Who Cheer Together Give Sponsors an Edge
Sports fans who engage with other fans they’ve never met at a sporting event tend to remember the sponsors and want to attend again, marketing researchers found.
Blame and the “Bad” Victim in Consumer Psychology
Lundquist College of Business PhD candidate Brandon Reich is finding links between the phenomenon of victim blaming and the free market.
Big Data Analysis: Product Pricing and Private Equity
Professor of finance Al Sheen and coauthors analyzed about two million products to understand the impact of private equity on consumers.
Research Looks at Tensions That Drove Green Chemistry
A bit of productive tension can lead to innovation and benefit society. That’s a key finding of new research published by Professor Andrew Nelson.
Pub Talk Dives into the Tangled World of Cryptocurrency
Words like blockchain, bitcoin, and cryptocurrency are all the buzz in news headlines, and finance professor Stephen McKeon has become a national expert on the topic.
Rising Researchers
The superb work of Lundquist College faculty members is driving up our ranking for business school research productivity on the national stage.
Consumer-Based Sports Product Pricing
Roger Best, Chris Sataua, and Jordan Pope explored consumer-based pricing and the manner in which it impacts price, strategy, and profits.
The Dark Side of Daylight Saving Time
In an article for The Conversation, management professor David Wagner shares accumulating evidence that reveals the costs to business and society of shifting to daylight saving time.
Asset-Based Tokenization and Cryptocurrencies
Lundquist College associate professor of finance Stephen McKeon is quickly becoming the go-to expert for asset-based tokenization.