The Color of Loyalty
In recent research, assistant professors of marketing Conor Henderson and Aparna Sundar found that visual design in sponsorship is becoming increasingly important.
Research Matters
Eat Local: How to Promote Locally-Sourced Food
Lundquist College researchers shared how best to influence or change perceptions about buying locally-produced food.
Be Wary of Mutual Funds Run by Hedge-Fund Managers
Can a hedge fund manager successfully run a mutual fund as well? Research by finance professor Diane Del Guercio and coauthors found that the answer is often no.
Maximizing Bike Network Ridership
From New York City to Eugene, bike sharing systems are more visible than ever. In new research, Lundquist College assistant professor Pradeep Pendem illustrates how previously unexplored data can be put to use to maximize ridership.
Faculty Achievements in Publication Soar
Lundquist College faculty continue to impress with distinguished honors and top industry recognition for their pioneering work.
Why People Become Vegans
In a piece for The Conversation, marketing professor Joshua Beck looked into the ideology behind veganism and why the lifestyle can be such a hot-button issue for others.
Research Finds Politeness Affects Trust
A series of studies by marketing professor Aparna Sundar and coauthor explored how the language used in advertisements influences consumers’ trust.
Analysts, Political Connections, and Profit
In new research, assistant professor of accounting Dane Christensen and coauthors look into whether analysts with political connections yield an information advantage over other analysts.
What is a Blockchain Token?
In a piece for The Conversation, assistant professor of finance Stephen McKeon explains the difference between utility and security tokens