Why People Become Vegans
In a piece for The Conversation, marketing professor Joshua Beck looked into the ideology behind veganism and why the lifestyle can be such a hot-button issue for others.
Research Matters
Research Finds Politeness Affects Trust
A series of studies by marketing professor Aparna Sundar and coauthor explored how the language used in advertisements influences consumers’ trust.
Analysts, Political Connections, and Profit
In new research, assistant professor of accounting Dane Christensen and coauthors look into whether analysts with political connections yield an information advantage over other analysts.
What is a Blockchain Token?
In a piece for The Conversation, assistant professor of finance Stephen McKeon explains the difference between utility and security tokens
Locavores are Changing the Way Americans Eat
Research by marketing professor Joshua Beck and doctoral candidate Brandon Reich found that locavorism is becoming a driving force in the way people eat.
How Security Tokens are Going to Disrupt Venture Capital
In a piece for VentureBeat, finance professor Stephen McKeon discusses how blockchain tokens will offer venture capital funds a new mechanism to raise capital and maintain control of the investor base.
Distance Makes the Fan Grow Fonder
According to new research by marketing professors Conor Henderson, Joshua Beck, and their coauthor, there is untapped potential in out-of-market “isolated” fans.
Fans Who Cheer Together Give Sponsors an Edge
Sports fans who engage with other fans they’ve never met at a sporting event tend to remember the sponsors and want to attend again, marketing researchers found.
Blame and the “Bad” Victim in Consumer Psychology
Lundquist College of Business PhD candidate Brandon Reich is finding links between the phenomenon of victim blaming and the free market.
Big Data Analysis: Product Pricing and Private Equity
Professor of finance Al Sheen and coauthors analyzed about two million products to understand the impact of private equity on consumers.