Consumer-Based Sports Product Pricing
Roger Best, Chris Sataua, and Jordan Pope explored consumer-based pricing and the manner in which it impacts price, strategy, and profits.
Research Matters
The Dark Side of Daylight Saving Time
In an article for The Conversation, management professor David Wagner shares accumulating evidence that reveals the costs to business and society of shifting to daylight saving time.
Asset-Based Tokenization and Cryptocurrencies
Lundquist College associate professor of finance Stephen McKeon is quickly becoming the go-to expert for asset-based tokenization.
Olympic Sponsors Must be on Top of Their Game
T. Bettina Cornwell probes how consumers remember, right or wrong, who sponsored an event.
RVs, Manufacturing, and Firm Identity
New research into the RV industry opens a new line of inquiry for understanding processes and practices throughout the manufacturing sector.
Flow Experience and Sports Products
Damian Vaughn, Roger Best, and Robin Vieira examined the flow experience of elite athletes and how sports products interact with athletes in facilitating a flow experience.
The Power of a Fresh Start
Professor of marketing Linda Price and coauthors examined the consumer and societal connections to the concept of a fresh start mindset.
Gambling and Financial Misreporting
Firms headquartered in places where gambling is more acceptable are more likely to issue restatements of earnings, according to new research by Dane Christensen.
Private Equity and Restaurants
Are restaurant cleanliness, safety, and operations affected when a private equity firm acquires a chain restaurant?
Seeing Faces on a Package Can Improve Sales
Marketing professor Bettina Cornwell doesn’t really care for potato chips, but she found herself considering a bag while traveling alone in France and feeling a bit lonely.