Olympic Sponsors Must be on Top of Their Game
T. Bettina Cornwell probes how consumers remember, right or wrong, who sponsored an event.
Research Matters
RVs, Manufacturing, and Firm Identity
New research into the RV industry opens a new line of inquiry for understanding processes and practices throughout the manufacturing sector.
Flow Experience and Sports Products
Damian Vaughn, Roger Best, and Robin Vieira examined the flow experience of elite athletes and how sports products interact with athletes in facilitating a flow experience.
The Power of a Fresh Start
Professor of marketing Linda Price and coauthors examined the consumer and societal connections to the concept of a fresh start mindset.
Gambling and Financial Misreporting
Firms headquartered in places where gambling is more acceptable are more likely to issue restatements of earnings, according to new research by Dane Christensen.
Private Equity and Restaurants
Are restaurant cleanliness, safety, and operations affected when a private equity firm acquires a chain restaurant?
Seeing Faces on a Package Can Improve Sales
Marketing professor Bettina Cornwell doesn’t really care for potato chips, but she found herself considering a bag while traveling alone in France and feeling a bit lonely.
Troy Campbell Talks Psychological Magic
In advance of his QuackChat pub talk, assistant professor of marketing Troy Campbell answered a few questions about his work, his students, and the study of awesome.
Consumers Question Sports Sponsorships
T. Bettina Cornwell and coauthors found that consumers and sports fans know more about sponsorship deals than companies and sports teams realized.
Researchers on the Rise
The Lundquist College of Business is pleased to share recent tenure and promotion decisions for our faculty members.