Research by marketing professor Jessica Gamlin found that social influencers posting about self-indulgence can be a turn-off for consumers who value different goals.
With both gratitude and admiration, the Lundquist College shares that Ellen Schmidt-Devlin, cofounder and executive director of its esteemed Sports Product Management program, will be leaving UO.
From the track-and-field trials to sponsorships and activations, Lundqusit College students and alumni helped make the Paris 2024 Olympics and Paralympics memorable.
As part of our goal to lead the nation in entrepreneurship education and research, the Lundquist College has made strategic investments in faculty to grow our pool of experts to a level few can match.
As more women have entered the biomedical field, they’re getting a bigger share of research grants, and the gender gap in research funding appears to be narrowing, but the gains have been uneven, according to new research by Chris Liu and coauthors
New research by Lundquist College alumnus Adam Kovar ’23 and instructor Charlie Bame-Aldred found that the NCAA football transfer portal can help some teams but not others, depending on the position a transferring student plays.
Associate professor of marketing Conor Henderson and his coauthors examined the role of racial diversity in advertising in a new study. "Those that viewed the ads with a diverse ensemble of models reported feeling more connection to society," he said.
How can gig workers with no central job site carve out a sense of belonging? Lundquist College PhD alum Sophie Pychlau dug in—and was surprised by what she found.
University of Oregon's management faculty are kind of a big deal. See how Lundquist College Ducks are soaring with impressive results in management research and teaching.
Introducing Momentum—our new digital publication. Join us for this new, immersive experience as we tell the stories of the Lundquist College of Business, its students, faculty, and graduates.
Research by Sports Product Management Program cofounder and executive director Ellen Schmidt-Devlin and coauthor explored how virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.
