Faculty and Research News

The hand of the UO Duck mascot points to a scrapbook page bearing the word "Momentum" and a postcard of Paris next to the text "We went to Paris!"
The Path from Eugene to Paris 2024
A large flock of Business Ducks representing themselves and top international brands traveled to Paris as part of the 2024 Summer Olympic Games.
The hand of the UO Duck mascot points to a scrapbook page bearing the word "Momentum" and a drawing of a flag with the text "The place for entrepreneurship."
Lundquist = Entrepreneurship
The Lundquist College is driving innovation and entrepreneurship with strategic hires, growing student programs, and groundbreaking partnerships.
The hand of the UO Duck mascot points to a scrapbook page bearing the word "Momentum" and "Fall 2024"
Momentum | Fall 2024
Immerse yourself in the latest online experience from the Lundquist College as we tell the stories of our business Ducks, amazing faculty, and graduates doing great things.
Marketing professor T. Bettina Cornwell holds up the art that she has created with fruit stickers
Still Life with Fruit Stickers
Marketing professor T. Bettina Cornwell is creating eye-catching art with an environmental message.
The UO Duck mascot holds out a book (upon which are placed eight photos of new faculty members, scrapbook-style) to the viewer.
Welcoming New Research Talent
The college is growing its tenure-track faculty in key strategic growth areas including real estate finance, the intersection of law and finance, entrepreneurship, consumer behavior, supply chain, and financial reporting and disclosures.
Kyle Peterson
The Grass Is Green for Accounting
As the new director of the UO School of Accounting, Kyle Peterson is eager to maintain the exceptional enrollments the major has achieved while also growing faculty expertise and embracing evolving technology like artificial intelligence.
Close up photo of a person's hand holding a phone with digital art of different reaction icons bubbling up from the screen
Bad Influencer Effect
Research by marketing professor Jessica Gamlin found that social influencers posting about self-indulgence can be a turn-off for consumers who value different goals.
A collage of three side-by-side images of Ellen Schmidt-Devlin helping students, smiling for a portrait, and speaking to a crowd
Sports Product Management Cofounder to Depart UO
With both gratitude and admiration, the Lundquist College shares that Ellen Schmidt-Devlin, cofounder and executive director of its esteemed Sports Product Management program, will be leaving UO.
An aerial view of the Eiffel Tower and surrounding cityscape of Paris, France, with simple digital icons of flying ducks overlaid in the sky above.
Business Ducks Represent in Paris
From the track-and-field trials to sponsorships and activations, Lundqusit College students and alumni helped make the Paris 2024 Olympics and Paralympics memorable.
Bruce Blonigen stands in front of the famous O on the south facade of the Lillis Business Complex while wearing a suite and tie and smiling at the camera
Bruce Blonigen Named Dean
Blonigen will continue his exemplary leadership as the Edward Maletis Dean of the Lundquist College of Business.
Illustration showing a old-style blender exploding as it mixes with bananas next to it and the text "It's so simple" to the right of it on a parchment paper textured background
Marketing a Brand’s Simplicity Can Backfire
When companies tout the simplicity of their products, they may unknowingly invite customer dissatisfaction, new University of Oregon research finds.
Simple digital line art of many individual people clustered together to form the shape of an upward-pointing arrow.
Elite in Entrepreneurship Faculty and Research
As part of our goal to lead the nation in entrepreneurship education and research, the Lundquist College has made strategic investments in faculty to grow our pool of experts to a level few can match.
Simple digital art of a mannequin head wearing headphones against a backdrop of many cubes.
Employing Blockchain to Combat AI Misinformation
Master of Accounting students are already co-publishing along with faculty on the bleeding-edge topic of blockchain and artificial intelligence.
A female scientist looks into a microscope in a lab setting while wearing protective eyewear and a lab coat
Gender Gaps Remain for Many Women Scientists
As more women enter the biomedical field, they're getting a bigger share of research grants, but the gains have been uneven, according to new research by Chris Liu and coauthors.
A football quaterback dressed in white with a white helmet throws a pass with the brighlights from a night game shining down
Analyzing the Football Transfer Portal's Effect on Team Performance
New research by Lundquist College alumnus Adam Kovar ’23 and instructor Charlie Bame-Aldred found that the NCAA football transfer portal can help some teams but not others, depending on the position a transferring student plays.