Urna dolor, dolor lectus porttitor cum? Scelerisque scelerisque rhoncus nec. Arcu proin. Nunc elit ultricies et tristique et mauris aliquet dolor ultrices cras eu lorem adipiscing? Sed cras, aenean sit eros a, pulvinar, placerat aenean ultrices nascetur nunc adipiscing porta! Platea velit. Odio augue, tempor cursus? Pellentesque eu, lorem sagittis, ut elementum sit tempor lorem natoque? Facilisis magna rhoncus turpis? Ut scelerisque mid porttitor dignissim. Vel! Massa scelerisque quis ultricies natoque magna, et odio elementum. Risus, urna proin dis parturient! Risus. Nunc vut tempor, arcu, natoque ac cras scelerisque duis. In lundium nunc turpis tempor odio scelerisque tempor, natoque vel, sagittis dignissim, ac odio. Dictumst in vel natoque, eros dictumst tincidunt aliquet? Sit velit, nunc dapibus porttitor vel porta porta.
Sponsoring a sports event is a powerful way for companies and networks to bring their brands to a passionate audience. But once the event is over, will the positive association stick? For a company taking over an event's sponsorship from a previous sponsor—or a network taking over from a previous broadcaster—the answer is "perhaps not," according to a recent paper by Edwin E. and June Woldt Cone Professor of Marketing T.
"I wanted to better understand how the Olympics have become the preeminent sports brand in the world today and why companies are willing to invest so much money into a single marketing activity," said marketing instructor John Davis, explaining the motivation behind his book The Olympic Games Effect: How Sports Marketing Builds Strong Brands.
What creates a strong community identity and how can that identity decline over time? And once a town's brand has faded, is it possible to bring back the gleam? These are the questions tackled in "Rekindling the Flame: Processes of Identity Resurrection," a recent paper by PhD candidate Matthew Metzger (who starts next fall as an assistant professor at the University of Colorado, Colorado Springs), and Professor Alan Meyer and Associate Professor Jennifer Howard-Grenville, both of the college's management department.
Talk about a meaningful spring break. Business students Yiwen Yu, Yi Yang, Tian Xie, Qian Ye, and Charlie Campbell were selected to participate in the fifth annual Clinton Global Initiative University, a forum for students from around the world to tackle global challenges.
"Whether it's about feeling good or about the bottom line, there is still a case for sustainability," said Shannon Oliver, MBA '13. For Oliver, this was a key takeaway from the Center for Sustainable Business Practice's recent Seattle trip. She was one in a cohort of seventeen MBA students who spent three days this April meeting with managers at a variety of organizations, including REI, Starbucks, Costco, and Microsoft.
When sports and sustainability come together, the potential for change is tremendous. This was the thinking that inspired undergraduates Weston Cooper and James Walton to work with national clean energy nonprofit Focus the Nation to plan and execute the UO's first-ever Sports and Sustainability Summit.
Between the recent $1 billion sale of Instagram and Facebook's imminent IPO, social media is center stage these days. Aiming to grab some of the spotlight is Stublisher, a photo- and video-sharing web service launched this April by undergrads Kyle Bañuelos and Ryan Jesenik, and their cofounder and CTO, Zachary Collins, a high-schooler with several previous ventures to his name.
Earth Day at the Lillis Business Complex was the Lundquist College's contribution to the UO's campus-wide Earth Week celebration. Organized by UO Net Impact members and MBA candidates from the Center for Sustainable Business Practices (CSBP), the jam-packed Thursday was a runaway success.
Ever wonder where the metals in your cell phone came from? What about your laptop? MBA students in Lundquist Professor of Sustainable Management Michael Russo's course in Sustainable Business Development took on the challenge of tracking some of these down, in a real-life consulting project suggested by electronics giant Hewlett-Packard.
