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Marketing
A double Duck collaboration has garnered the elite distinction of Highly Commended paper in the 2015 Emerald Literati Network Awards for Excellence.
Guest Speakers Share C-Suite Strategy
A stellar lineup of guest speakers this fall shared insights with second-year executive MBA students this fall.
Charity Logos and Food Packaging
New research from Bettina Cornwell and coauthor finds that an organization’s logo on a food product can trigger quick perceptions by consumers about an item’s healthiness.
Words from the Real World
Spring always brings a bevy of dynamic and high-profile speakers to our college. This year went above and beyond.
Branding a Nation
The consul general of Israel paid a visit to two of Assistant Professor Katie Mercurio’s marketing classes last month to discuss branding Israel.
Finding the Fairness in Dynamic Pricing
At the UO's 2015 Grad Forum, first-year marketing PhD student Wang Suk Suh presented his work on consumers' perceptions of dynamic pricing.
Business Research Institute’s Mission Expands
Clients from within and without the Lundquist College are using the facility's technology in creative new ways.
Kids, Fast-Food Logos, and Obesity
New research from marketing professor Cornwell shows that the more familiar children are with fast-food brands, the more likely they are to be overweight.
Cornwell on Corporate-Charity Alignment
Newly published research suggests that the brands of sponsors and charities can be damaged when similarities between the two don't align well.
Marketing Club Mixes It Up
Eugene-area marketing professionals connected with undergraduates at a new event sponsored by the UO American Marketing Association.