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Marketing
New research from marketing professor Cornwell shows that the more familiar children are with fast-food brands, the more likely they are to be overweight.
Cornwell on Corporate-Charity Alignment
Newly published research suggests that the brands of sponsors and charities can be damaged when similarities between the two don't align well.
Marketing Club Mixes It Up
Eugene-area marketing professionals connected with undergraduates at a new event sponsored by the UO American Marketing Association.
Ducks at Daimler Revs Up
Representatives from Daimler Trucks North America came to the Lundquist College—with a semi—to unveil a new internship program geared at attracting top-achieving undergraduates.
Honors for Distinguished Professor
Ehrman Giustina Professor of Marketing Lynn Kahle named the 2014 Thomas C. Stewart Distinguished Professor.
Management, Santa-style
Where did Santa acquire his business acumen? We're starting to wonder if he just might be an alumnus of the Lundquist College of Business.
Marketing PhD Garners Elite Award
This fall, marketing PhD candidate Elizabeth Minton took home the prestigious 2013 Sheth Foundation Dissertation Award.
On the Meaning of Academic Excellence
Postgraduate achievement and placement is a powerful indicator of academic excellence. We have some recent proof points worth sharing.
Synergy to Make Things Happen
Anne Marie Levis, Oregon MBA and UO Lundquist College of Business alumna, founded Funk/Levis with offices in Eugene and Portland, and clients worldwide.
Sports Products Gear Up
The Lundquist College's new sports product management workshop series kicks off with a two-day event.