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Marketing
To mark Women's History Month, the University of Oregon highlighted women faculty members who are making a difference, including Lundquist College's Aparna Sundar.
Looptworks, SPM Upcycle UO Uniforms
A new partnership among UO Athletics, the Lundquist College, and upcycling company Looptworks is giving athletic apparel life beyond the field.
MBA Experiences from Coast to Coast
Oregon MBA students kicked off the new year by visiting prominent industry professionals from Seattle to New York City during the first two weeks of January 2019.
Business Careers in Food and Beverage 2019
Mohr Career Services presented Business Careers in Food and Beverage 2019 to foster learning and connections between food and beverage industry professionals and students interested in the field.
Faculty Achievements in Publication Soar
Lundquist College faculty continue to impress with distinguished honors and top industry recognition for their pioneering work.
New Minor Options Open to All UO Students
The Lundquist College of Business is now offering two new minor options, entrepreneurship and sports business, with a third in sustainability coming soon.
Consulting Group Tackles Real-World Issues
During the fall term of 2018, students in the Oregon Consulting Group took on four new projects focused on marketing strategy, financial modeling, market sizing, and growth strategy.
Why People Become Vegans
In a piece for The Conversation, marketing professor Joshua Beck looked into the ideology behind veganism and why the lifestyle can be such a hot-button issue for others.
Research Finds Politeness Affects Trust
A series of studies by marketing professor Aparna Sundar and coauthor explored how the language used in advertisements influences consumers’ trust.
Pioneering Professor Earns Top Honors
Marketing professor Linda Price was named both an Association of Consumer Research (ACR) Fellow and American Marketing Association (AMA) Fellow in the same year. She is the first woman to have received both awards.