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Marketing
Sports business instructor Josh Gordon says winning consistently requires a team approach.
Business 1O1 Podcast: Academia and Business 1O1 with Roger Best
Professor emeritus of marketing Roger Best joins Troy Campbell to explore the "invisible line" connecting academics and business together.
Locavores are Changing the Way Americans Eat
Research by marketing professor Joshua Beck and doctoral candidate Brandon Reich found that locavorism is becoming a driving force in the way people eat.
Distance Makes the Fan Grow Fonder
According to new research by marketing professors Conor Henderson, Joshua Beck, and their coauthor, there is untapped potential in out-of-market “isolated” fans.
Fans Who Cheer Together Give Sponsors an Edge
Sports fans who engage with other fans they’ve never met at a sporting event tend to remember the sponsors and want to attend again, marketing researchers found.
Blame and the “Bad” Victim in Consumer Psychology
Lundquist College of Business PhD candidate Brandon Reich is finding links between the phenomenon of victim blaming and the free market.
Rising Researchers
The superb work of Lundquist College faculty members is driving up our ranking for business school research productivity on the national stage.
Consumer-Based Sports Product Pricing
Roger Best, Chris Sataua, and Jordan Pope explored consumer-based pricing and the manner in which it impacts price, strategy, and profits.
Connecting Students to Their Calling
At the Lundquist College of Business, we are producing well-educated, career-ready graduates.
Olympic Sponsors Must be on Top of Their Game
T. Bettina Cornwell probes how consumers remember, right or wrong, who sponsored an event.