Explaining Stablecoins Read more about Explaining Stablecoins In a piece for The Conversation, finance professor Stephen McKeon takes an in-depth look at a different type of cryptocurrency.
Analyzing Trade Credit Read more about Analyzing Trade Credit Finance professor Youchang Wu and coauthor examined supplier-customer relationships to better understand trade credit.
UO Kicks Off Inaugural Week of Research Read more about UO Kicks Off Inaugural Week of Research The five-day event highlights research, creativity, and entrepreneurship across campus.
The True Cost of Crowdfunding Research by management professor Alex Murray and coauthor examined why some tech ventures fail on crowdfunding platforms despite meeting their financing goals. Tags Management Management Faculty Research Matters E-News Read more about The True Cost of Crowdfunding
Theory of Mind and Skepticism of Ads Read more about Theory of Mind and Skepticism of Ads A team of Lundquist College researchers explored the social-cognitive construct "theory of mind" in order to understand sales communications.
Renting to Own Read more about Renting to Own UO professor Michael Pangburn and former PhD student Monire Jalili explored rent-to-buy policies in the entertainment streaming industry.
What Happens When Consumers Pick Their Own Prices? Read more about What Happens When Consumers Pick Their Own Prices? Marketing professors Joshua T. Beck, Hong Yuan, and coauthor examine participative pricing to understand how it might enhance purchase outcomes.
Competitive vs. Cooperative Health and Fitness Apps Marketing instructor Steffen Jahn and coauthors examined whether self-improvement apps are helping users achieve their goals. Tags Warsaw Sports Business Center Marketing Marketing Faculty Research Matters Read more about Competitive vs. Cooperative Health and Fitness Apps
Super Bowl Stock Surges Read more about Super Bowl Stock Surges Research by Ioannis Branikas and coauthor found that companies that run Super Bowl ads may attract more investors.
Searching for the Ancient Origins of Bitcoin Read more about Searching for the Ancient Origins of Bitcoin Two UO professors found parallels between old rock discs and the new digital currency.