UO Kicks Off Inaugural Week of Research
The five-day event highlights research, creativity, and entrepreneurship across campus.
Research Matters
The True Cost of Crowdfunding
Research by management professor Alex Murray and coauthor examined why some tech ventures fail on crowdfunding platforms despite meeting their financing goals.
Theory of Mind and Skepticism of Ads
A team of Lundquist College researchers explored the social-cognitive construct "theory of mind" in order to understand sales communications.
Renting to Own
UO professor Michael Pangburn and former PhD student Monire Jalili explored rent-to-buy policies in the entertainment streaming industry.
What Happens When Consumers Pick Their Own Prices?
Marketing professors Joshua T. Beck, Hong Yuan, and coauthor examine participative pricing to understand how it might enhance purchase outcomes.
Competitive vs. Cooperative Health and Fitness Apps
Marketing instructor Steffen Jahn and coauthors examined whether self-improvement apps are helping users achieve their goals.
Super Bowl Stock Surges
Research by Ioannis Branikas and coauthor found that companies that run Super Bowl ads may attract more investors.
Searching for the Ancient Origins of Bitcoin
Two UO professors found parallels between old rock discs and the new digital currency.
Investing Across Borders
A study by associate professor Brandon Julio and coauthors found that bilateral investment treaties double chances of cross-border mergers.
Is Conflicted Investment Advice Better Than No Advice?
Professor John Chalmers and his coauthor share their research on the quality of investment advice in Harvard Law School Forum on Corporate Governance.