Effects of Bias on Welfare Programs
Should government assistance cover pet food or potato chips? Marketing professor Troy Campbell and coauthor found that it depends who you ask.
Research Matters
A Boycott That Never Happened
Marketing professor Troy Campbell and former Lundquist College PhD student Brandon Reich share new research on how a culture of victim blaming affects consumer reaction to corporate transgressions.
Job Prospects of Former Startup Founders
If a startup fails, does its founder have a disadvantage when applying for a job elsewhere? Management professor Peter Younkin and coauthor explored the issue in new research.
An Ancient Spin on Digital Currency
Finance professor Stephen McKeon partnered with UO archaeologist Scott Fitzpatrick to explore similarities between bitcoin and an ancient form of currency.
The Color of Loyalty
In recent research, assistant professors of marketing Conor Henderson and Aparna Sundar found that visual design in sponsorship is becoming increasingly important.
Eat Local: How to Promote Locally-Sourced Food
Lundquist College researchers shared how best to influence or change perceptions about buying locally-produced food.
Be Wary of Mutual Funds Run by Hedge-Fund Managers
Can a hedge fund manager successfully run a mutual fund as well? Research by finance professor Diane Del Guercio and coauthors found that the answer is often no.
Maximizing Bike Network Ridership
From New York City to Eugene, bike sharing systems are more visible than ever. In new research, Lundquist College assistant professor Pradeep Pendem illustrates how previously unexplored data can be put to use to maximize ridership.
Faculty Achievements in Publication Soar
Lundquist College faculty continue to impress with distinguished honors and top industry recognition for their pioneering work.