Kickstarting a Buzz
Research by management professor Alex Murray and coauthors explored how new companies fuel success in online fundraising campaigns.
Research Matters
Solution Aversion and Social Distancing
Marketing professor Troy Campbell shares how his research on “solution aversion” is reflected in the variety of reactions to the COVID-19 pandemic.
How Healthcare Workers Can Stay the Course During a Pandemic
Management professor Alan Meyer's research on hospital workers' response to Ebola in Australia can be applied to the COVID-19 pandemic.
How Tip Request Timing Effects Customer Satisfaction
UO researchers have published a study investigating whether tip timing on point of sale devices effects tipping rates and customer satisfaction.
Effects of Bias on Welfare Programs
Should government assistance cover pet food or potato chips? Marketing professor Troy Campbell and coauthor found that it depends who you ask.
A Boycott That Never Happened
Marketing professor Troy Campbell and former Lundquist College PhD student Brandon Reich share new research on how a culture of victim blaming affects consumer reaction to corporate transgressions.
Job Prospects of Former Startup Founders
If a startup fails, does its founder have a disadvantage when applying for a job elsewhere? Management professor Peter Younkin and coauthor explored the issue in new research.
An Ancient Spin on Digital Currency
Finance professor Stephen McKeon partnered with UO archaeologist Scott Fitzpatrick to explore similarities between bitcoin and an ancient form of currency.
The Color of Loyalty
In recent research, assistant professors of marketing Conor Henderson and Aparna Sundar found that visual design in sponsorship is becoming increasingly important.
Eat Local: How to Promote Locally-Sourced Food
Lundquist College researchers shared how best to influence or change perceptions about buying locally-produced food.