American Express "Serves" Up Competition
American Express partnered up with the UO Chapter of the American Marketing Association (AMA) to host a social media marketing case competition.
Theory Meets Practice in San Francisco
For Amanda Rhodes, MBA '11, the high point of the Center for Sustainable Business Practice's recent trip to San Francisco was seeing the clear connection between what she's been studying and what's being practiced in the working world. “We got to interact with . . . people who are talking about sustainable business on a daily basis, and this is what we're doing here as well," said Rhodes. What surprised the soon-to-be graduate the most? Just how fascinating she found the group's visit with an impact investing firm. Get the inside story in the video above.
Portland Day Provides China Insights
For the undergraduates and MBA students attending the Warsaw Sports Business Club's first annual Global Sports Business Symposium, a day spent in Portland provided a panoramic view of sports business in China.
Making It Easier to Be Green
Experts from all over the world gathered to share their insights in sessions on greenwashing, persuasion tactics, end-of-product-life and more at this year's Advertising and Consumer Psychology Conference, held in the Lillis Business Complex.
New Vehicle for Learning Emerging Markets
Hands-on experience managing live money in emerging markets: How's that for a resume builder? Starting this fall, finance-minded MBA students will have a chance to do just that, by enrolling in a class in which—with faculty oversight—they share the responsibility of managing the school's newly created Emerging Markets Equity Portfolio (EMEP). Though elements are modeled after the successful portfolios managed by the student-run University of Oregon Investment Group, the new fund offers additional layers of complexity.
Athlete-Entrepreneur's Big Win
"Who is this guy?" was the question on everyone's lips when first-year pro triathlete Jesse Thomas came out of nowhere to win this year's prestigious Avia Wildflower Triathlon with a time of 4:04:45. Folks at the Lundquist College of Business knew Thomas as a 2009 graduate of the school's MBA program in the sports marketing track with a secondary concentration in entrepreneurship. After graduating, Thomas put off his job search to follow his dream of becoming a professional athlete.
Director of Development and Advisory Structure
I am pleased to introduce Katie Rohrer, who joins us as senior director of development.
A Green Tradition
The Next Step: Greening the Path to Recovery, the fourth annual Green Business Symposium provided participants the opportunity to attend four panels presented by regional and national business leaders, policymakers, academics, and legal practitioners.
Remembering Stuart Rich
It was with great sadness that the Lundquist College of Business community learned of the death of retired professor Stuart Rich. Born in 1920, Rich held a bachelor's degree from Wabash College and a doctorate in business administration from Harvard. During World War II, Rich served in the Navy Scouts and Raiders (a forerunner of today's Navy SEAL unit) and participated in five invasions. Here at the business school, he taught marketing strategy to a generation of students.
Ethics in Practice
"We need to have an ethical standard that's higher than ourselves," said Jason Pierce, CEO of the Eugene-area company My Little Salesman, in his keynote speech at the business school's first-ever Ethics Case Competition. Sponsored by the Lundquist College undergraduate honors program together with seven of Lane County's Rotary Clubs, the event drew eleven teams of four undergraduates each.