Customer Loyalty and Engagement
A recent study coauthored by assistant professor of marketing Conor Henderson offers insights to managers to identify customer types for which engagement helps, hurts, or has mixed results.
Fall Back to Good Sleep
A new book by associate professor of management David Wagner and others builds on his thought provoking case for ending Daylight Saving Time.
OBCG Delivering Value
A team of undergraduate students from the Oregon Business Consulting Group (OBCG) conducted in-depth market research for Albany-based company TryEco.
First Trip to Ho Chi Minh City
Sports Product Management student Brian Warner, MS '17 describes his first day trip to Ho Chi Minh City.
A Monumental Impact
We are excited and thrilled by the implications of the Knight’s gift not only for the university, but also for the state of Oregon, the business community, and the future of our students and nation.
Still the #1 Green MBA
The University of Oregon has come out on top for a second consecutive year in the category of Best Green MBA as ranked by The Princeton Review.
Maletis Gift Endows Business Deanship
The dean of the Lundquist College will have additional resources thanks to a $5 million naming gift from Cynthia and Edward Maletis, alumni who serve as UO volunteers, advocates, and donors.