Brand Innovation
Assistant professor of marketing Aparna Sundar found that marketers need to think about how sensory innovation aids the narrative of the brand.
Assistant professor of marketing Aparna Sundar found that marketers need to think about how sensory innovation aids the narrative of the brand.
UO students produced the 2016 Pacific Northwest Capital Scan to highlight trends across the investment ecosystem of the Pacific Northwest.
At the NVC business plan competition, a team from Purdue took home first place. UO's TOUGHER earned second and $10,000.