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What creates a strong community identity and how can that identity decline over time? And once a town's brand has faded, is it possible to bring back the gleam? These are the questions tackled in "Rekindling the Flame: Processes of Identity Resurrection," a recent paper by PhD candidate Matthew Metzger (who starts next fall as an assistant professor at the University of Colorado, Colorado Springs), and Professor Alan Meyer and Associate Professor Jennifer Howard-Grenville, both of the college's management department.
It looks so easy when it's done right. The art and science of selecting the right athlete to represent a brand was the central topic of this year's Women in Sports Business Symposium, April 28. Nike's Kristin Harrer moderated as the panel's four women shared their insights and experiences.
“Amazing!" “Phenomenal!" “Unbelievable!"--once again, the Warsaw Sports Marketing Center's annual New York trip was a huge success, providing MBA candidates with unprecedented entrée into the sports business world, including the opportunity for in-depth meetings with five of the twenty most influential people in sports--in just three short days. Still jazzed from their whirlwind experience, participants shared their excitement and inspiration.
There's still time to reserve a seat to visit with Larry Scott, Pac-10 Conference commissioner, in Portland. Scott, whose career accomplishments include the largest-ever sponsorship in women's sports, will be participating in an interactive luncheon at the Multnomah Athletic Club on May 26, so come hungry and bring your questions.
