Legendary coach Jerry Tarkanian, "Tark the Shark," read and reviewed an early copy. Now, others can get their hands on the new book from Ehrman Giustina Professor of Marketing Lynn Kahle. Consumer Behavior Knowledge for Effective Sports and Event Marketing gives researchers and professionals alike insights into how and why consumers build sport into their lives and delivers proven tools to build relationships and brand affinity with consumers through sports and events.

The lights, the cameras, the action—ESPN College GameDay arrived in Eugene for its broadcast of Oregon vs. Stanford October 2. And trust us, GameDay brings the brightest lights and best action in television production. Producers for ESPN and Octagon, a leading sports and entertainment marketing agency, also continued the tradition of crewing Warsaw Sports Business Club students as volunteers, giving them the chance to experience first-hand what it takes to put on an event of such magnitude.

Connecting with fellow students and supporting each other--that's what the CEO Network is all about. The network is a new college diversity initiative that welcomed it's first cohort of students this fall, and it's off to a great start. The students' upcoming dinner with UO President Richard Lariviere and outreach to businesses and alumni on Facebook and LinkedIn are just a few items keeping them busy.

You developed a potential life-saving technology. Now, you have to get it to market. Roger Newton, codiscoverer of Lipitor, shared his insights on the trials and tribulations of technology commercialization with students and faculty across campus on October 21. Newton was the first invited speaker for the Lundquist Center for Entrepreneurship's new Distinguished Lecture Series. 

You may have seen them around campus or caught a glimpse of them at Autzen Stadium. Shady Peeps sunglasses are showing up on Duck fans all around Eugene and Portland. Don't know what we're talking about? Shady Peeps are polarized, university-themed sunglasses that come in yellow and green, and they are blowing up with the help of MBA student Caleb Iorg, applying his education in real time.

Our new dean's vision, Hope Anstett's generous gift, students crunch numbers for Kettle Foods, and more.

Looking to recruit exceptional employees to grow your business? Good news—Ronianita (Ronnie) Casanova has joined the college's Career Services staff as assistant director for employer development. Based at UO White Stag, her position is part of a larger college effort to expand its Portland presence. Casanova will increase visibility of programs and students among prospective employers. Contact Ronnie.

It was a perfect summer evening for more than 60 people at a Denver, Colorado alumni event on June 19. Attendees enjoyed some quality networking and gained insider insights about UO initiatives from UO President Richard Lariviere, Dean Kees de Kluyver, and UO Denver Alumni Chapter head Anthony Lambatos, a b-school alum. Look for future college alumni events in the Denver area.