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Marketing Faculty
Eight Lundquist College of Business researchers brought their papers to life during the inaugural Research Slam.
COVID-19 Impact on 2020 U.S. Sportswear Sales
Roger Best, Dennis Howard, Ofuma Eze-Echesi, and David Borlack examined the impact of the COVID-19 pandemic on U.S. sportswear revenues.
Examining Notions of Masculinity and Sleep
PhD candidate Nathan Warren and coauthor Troy Campbell examined a possible stereotype that links sleep and masculinity.
Meeting the Challenges of Distance Learning
When it came to delivering engaging coursework virtually, Lundquist College faculty and staff didn’t miss a beat.
Parental Food Choices Influence Those of Their Children
Marketing professor T. Bettina Cornwell's research explores the underlying dynamics of food preferences.
Corporate Activism and the Bottom Line
Research by marketing professor Joshua Beck shows companies need to be in step with key stakeholders.
Solution Aversion and Social Distancing
Marketing professor Troy Campbell shares how his research on “solution aversion” is reflected in the variety of reactions to the COVID-19 pandemic.
How Tip Request Timing Effects Customer Satisfaction
UO researchers have published a study investigating whether tip timing on point of sale devices effects tipping rates and customer satisfaction.
Effects of Bias on Welfare Programs
Should government assistance cover pet food or potato chips? Marketing professor Troy Campbell and coauthor found that it depends who you ask.
A Boycott That Never Happened
Marketing professor Troy Campbell and former Lundquist College PhD student Brandon Reich share new research on how a culture of victim blaming affects consumer reaction to corporate transgressions.