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Marketing
Instructor Yoav Dubinsky studies how politics and economics join athletics on the world's biggest stage.
Charting a Path to Success
Through clubs, connections with alumni and other students, advising, and mentorship, Jurell Scott is charting his individual path to success.
A Different View: Sports Sponsorship and Stock Returns
Research by Pusan National University's Youngbum Kwon and UO's T. Bettina Cornwell examined whether or not a corporation's stock value was affected by its partnerships with sports teams.
Teaching in Mandarin and English
In a new pilot program, instructor Dupree Zong teaches introductory sports business in both Mandarin and English.
Business Ducks Flock to Tokyo
Five athletes with Lundquist College connections traveled to Japan for the 2020 Olympic Games and showed the world the lengths a Duck will go to in order to achieve their goals.
Marketing Instructor Honored
Lundquist College marketing instructor Leah Schneider was awarded the university's 2021 Herman Award for Outstanding Online Education.
Graduate Spotlight: Nathan Warren, PhD ’21
Research by Nathan Warren focuses on subjects that affects people’s everyday lives. He leaves UO with two published papers under his belt, and many more in progress.
Theory of Mind and Skepticism of Ads
A team of Lundquist College researchers explored the social-cognitive construct "theory of mind" in order to understand sales communications.
What Happens When Consumers Pick Their Own Prices?
Marketing professors Joshua T. Beck, Hong Yuan, and coauthor examine participative pricing to understand how it might enhance purchase outcomes.
Competitive vs. Cooperative Health and Fitness Apps
Marketing instructor Steffen Jahn and coauthors examined whether self-improvement apps are helping users achieve their goals.