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Marketing
A team of Lundquist College researchers explored the social-cognitive construct "theory of mind" in order to understand sales communications.
What Happens When Consumers Pick Their Own Prices?
Marketing professors Joshua T. Beck, Hong Yuan, and coauthor examine participative pricing to understand how it might enhance purchase outcomes.
Competitive vs. Cooperative Health and Fitness Apps
Marketing instructor Steffen Jahn and coauthors examined whether self-improvement apps are helping users achieve their goals.
Stewart Award 2021: Joshua T. Beck
Associate professor of marketing Joshua T. Beck has been named the Thomas C. Stewart Distinguished Professor for 2021.
Fast Facts, Flashing Slides Mark Inaugural Research Slam
Eight Lundquist College of Business researchers brought their papers to life during the inaugural Research Slam.
COVID-19 Impact on 2020 U.S. Sportswear Sales
Roger Best, Dennis Howard, Ofuma Eze-Echesi, and David Borlack examined the impact of the COVID-19 pandemic on U.S. sportswear revenues.
Examining Notions of Masculinity and Sleep
PhD candidate Nathan Warren and coauthor Troy Campbell examined a possible stereotype that links sleep and masculinity.
Undergraduate Program Leaps in U.S. News Ranking
The Lundquist College of Business is celebrating a six-position jump in the U.S. News & World Report undergraduate business school rankings.
Parental Food Choices Influence Those of Their Children
Marketing professor T. Bettina Cornwell's research explores the underlying dynamics of food preferences.
Corporate Activism and the Bottom Line
Research by marketing professor Joshua Beck shows companies need to be in step with key stakeholders.