Urna dolor, dolor lectus porttitor cum? Scelerisque scelerisque rhoncus nec. Arcu proin. Nunc elit ultricies et tristique et mauris aliquet dolor ultrices cras eu lorem adipiscing? Sed cras, aenean sit eros a, pulvinar, placerat aenean ultrices nascetur nunc adipiscing porta! Platea velit. Odio augue, tempor cursus? Pellentesque eu, lorem sagittis, ut elementum sit tempor lorem natoque? Facilisis magna rhoncus turpis? Ut scelerisque mid porttitor dignissim. Vel! Massa scelerisque quis ultricies natoque magna, et odio elementum. Risus, urna proin dis parturient! Risus. Nunc vut tempor, arcu, natoque ac cras scelerisque duis. In lundium nunc turpis tempor odio scelerisque tempor, natoque vel, sagittis dignissim, ac odio. Dictumst in vel natoque, eros dictumst tincidunt aliquet? Sit velit, nunc dapibus porttitor vel porta porta.
Marketing
Research by marketing professor Jessica Gamlin found that social influencers posting about self-indulgence can be a turn-off for consumers who value different goals.
Business Ducks Represent in Paris
From the track-and-field trials to sponsorships and activations, Lundqusit College students and alumni helped make the Paris 2024 Olympics and Paralympics memorable.
Marketing a Brand’s Simplicity Can Backfire
When companies tout the simplicity of their products, they may unknowingly invite customer dissatisfaction, new University of Oregon research finds.
Brands Benefit from Diverse Ads, Study Finds
Associate professor of marketing Conor Henderson and his coauthors examined the role of racial diversity in advertising in a new study. "Those that viewed the ads with a diverse ensemble of models reported feeling more connection to society," he said.
Sports in the Metaverse
Research by Sports Product Management Program cofounder and executive director Ellen Schmidt-Devlin and coauthor explored how virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.
Remembering Joshua T. Beck
Marketing professor Joshua T. Beck, a leader in his community and a great friend to many, passed away on April 6, 2023.
Blazing a New Trail
Erin Harville, MBA ’22 was drawn to the Oregon MBA out of a desire to push herself out of her comfort zone.
Behind the Scenes at Beijing
Instructor Yoav Dubinsky studies how politics and economics join athletics on the world's biggest stage.
Charting a Path to Success
Through clubs, connections with alumni and other students, advising, and mentorship, Jurell Scott is charting his individual path to success.
A Different View: Sports Sponsorship and Stock Returns
Research by Pusan National University's Youngbum Kwon and UO's T. Bettina Cornwell examined whether or not a corporation's stock value was affected by its partnerships with sports teams.