Mentoring from an industry professional helps a Sports Product Management student shape his career and life mission.

Designing sneakers for Nike or Adidas seems like a dream job to many. But it’s a dream that’s becoming a reality for students in the UO’s Sports Product Management program, which just graduated its inaugural class in March.

Marketing professor Aparna Sundar is exploring the broader impact of signage: Does it engage customers?

For the first time, the events surrounding this year's New Venture Championship included undergraduate and high school students.

Would knowing you will be offered a variety in the future make a current experience better? According to research from assistant professor of marketing Jiao Zhang and coauthors, the answer is “yes.”

The Randy Papé Oregon Advanced Strategy and Leadership Symposium provided a special opportunity for students and community members to learn and interact with leaders in state-of-the-art sales, customer acquisition, and engagement strategies.

Though he never planned on being an entrepreneur, Spencer Holton now finds himself at the helm of Trail Supply Co., a resupply service for long-distance hikers, thanks to the encouragement of professors, instructors, and mentors.

A proposal by Assistant Professor of Management Lauren Lanahan earned a two-year funding grant from the National Science Foundation.