Marketing Faculty

Twelve Lundquist College faculty and staff members were the recipients of awards for their hard work over the 2016-2017 academic year.

In advance of his QuackChat pub talk, assistant professor of marketing Troy Campbell answered a few questions about his work, his students, and the study of awesome.

T. Bettina Cornwell and coauthors found that consumers and sports fans know more about sponsorship deals than companies and sports teams realized.

The first Oregon Marketing Research Symposium brought together nearly 40 scholars from the Northwest and beyond to share research and build connections.

The Lundquist College of Business is pleased to share recent tenure and promotion decisions for our faculty members.

Marketing professor Aparna Sundar is exploring the broader impact of signage: Does it engage customers?

Would knowing you will be offered a variety in the future make a current experience better? According to research from assistant professor of marketing Jiao Zhang and coauthors, the answer is “yes.”

Roger Best, John McPhee, and Andrew Hamburg quantify the relationship between supply chain management and profitability.