Marketing Faculty

According to new research by marketing professors Conor Henderson, Joshua Beck, and their coauthor, there is untapped potential in out-of-market “isolated” fans.

Roger Best, Chris Sataua, and Jordan Pope explored consumer-based pricing and the manner in which it impacts price, strategy, and profits.

Edwin E. and June Woldt Cone Professor of Marketing of T. Bettina Cornwell offers her views on the best and worst Super Bowl ads.

Damian Vaughn, Roger Best, and Robin Vieira examined the flow experience of elite athletes and how sports products interact with athletes in facilitating a flow experience.

Professor of marketing Linda Price and coauthors examined the consumer and societal connections to the concept of a fresh start mindset.

Marketing professor Bettina Cornwell doesn’t really care for potato chips, but she found herself considering a bag while traveling alone in France and feeling a bit lonely.

Students attending the business portion of the SAIL summer program learned to budget, manage their credit, and build a personal brand.