Marketing Faculty

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Business 1O1 Podcast: Academia and Business 1O1 with Roger Best

Professor emeritus of marketing Roger Best joins Troy Campbell to explore the "invisible line" connecting academics and business together.

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Locavores are Changing the Way Americans Eat

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Research by marketing professor Joshua Beck and doctoral candidate Brandon Reich found that locavorism is becoming a driving force in the way people eat.

Distance Makes the Fan Grow Fonder

According to new research by marketing professors Conor Henderson, Joshua Beck, and their coauthor, there is untapped potential in out-of-market “isolated” fans.

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Marketing Faculty

Warsaw Sports Business Center

Sports Business

Marketing

Research Matters

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Fans Who Cheer Together Give Sponsors an Edge

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Sports fans who engage with other fans they’ve never met at a sporting event tend to remember the sponsors and want to attend again, marketing researchers found.

Business 1O1 Podcast: Professionalism 1O1 with Molly Malone

Molly Malone, former vice president of sales for Kroger, defines professionalism as a refined sense of tenacity and discusses the power of the B student.

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Consumer-Based Sports Product Pricing

Roger Best, Chris Sataua, and Jordan Pope explored consumer-based pricing and the manner in which it impacts price, strategy, and profits.

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Olympic Sponsors Must be on Top of Their Game

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T. Bettina Cornwell probes how consumers remember, right or wrong, who sponsored an event.

Marketing Professor Ranks 2018 Super Bowl Ads

Edwin E. and June Woldt Cone Professor of Marketing of T. Bettina Cornwell offers her views on the best and worst Super Bowl ads.

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Warsaw Sports Business Center

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Flow Experience and Sports Products

Damian Vaughn, Roger Best, and Robin Vieira examined the flow experience of elite athletes and how sports products interact with athletes in facilitating a flow experience.

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