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Marketing Faculty
Lundquist College and University of Cincinnati researchers have found that everyday shoppers make assumptions based on color.
Why Marketing Plans Deviate
A double Duck collaboration has garnered the elite distinction of Highly Commended paper in the 2015 Emerald Literati Network Awards for Excellence.
Guest Speakers Share C-Suite Strategy
A stellar lineup of guest speakers this fall shared insights with second-year executive MBA students this fall.
New Faculty 2015
We are pleased to welcome to the college seven new tenure-track faculty members who bring a wealth of expertise from around the world.
Charity Logos and Food Packaging
New research from Bettina Cornwell and coauthor finds that an organization’s logo on a food product can trigger quick perceptions by consumers about an item’s healthiness.
Where in the World?
Lundquist College of Business students and faculty found themselves flying to lands near and far during a summer packed with learning, research, and curriculum development.
Charting Excellence
More than half the college's faculty came together for a daylong curriculum-mapping workshop.
Growing Distinction
Spring in Eugene means new initiatives sprouting and bursting forth at the UO Lundquist College of Business, including a new professor of practice on the horizon.
Finding the Fairness in Dynamic Pricing
At the UO's 2015 Grad Forum, first-year marketing PhD student Wang Suk Suh presented his work on consumers' perceptions of dynamic pricing.
A Sense of Renewal
Six new tenure-track faculty joined the college this fall and, as in years past, bring a wealth of expertise and promote even greater excellence in teaching and research.