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Marketing
Locavores are Changing the Way Americans Eat
Distance Makes the Fan Grow Fonder
According to new research by marketing professors Conor Henderson, Joshua Beck, and their coauthor, there is untapped potential in out-of-market “isolated” fans.
Fans Who Cheer Together Give Sponsors an Edge
Blame and the “Bad” Victim in Consumer Psychology
Lundquist College of Business PhD candidate Brandon Reich is finding links between the phenomenon of victim blaming and the free market.
Rising Researchers
The superb work of Lundquist College faculty members is driving up our ranking for business school research productivity on the national stage.
Consumer-Based Sports Product Pricing
Roger Best, Chris Sataua, and Jordan Pope explored consumer-based pricing and the manner in which it impacts price, strategy, and profits.
Connecting Students to Their Calling
At the Lundquist College of Business, we are producing well-educated, career-ready graduates.
Olympic Sponsors Must be on Top of Their Game
MBA Team Scores Second Win for Warsaw
A team of Oregon MBA students claimed first place for the second year in a row at the National Sports Forum (NSF) Case Cup competition.