A team of Oregon MBA students claimed first place for the second year in a row at the National Sports Forum (NSF) Case Cup competition.

Edwin E. and June Woldt Cone Professor of Marketing of T. Bettina Cornwell offers her views on the best and worst Super Bowl ads.

For MBA candidate Jeanne Schneider, the key to a successful and fulfilling career has always been the relationships.

Professor of marketing Linda Price and coauthors examined the consumer and societal connections to the concept of a fresh start mindset.

Marketing professor Bettina Cornwell doesn’t really care for potato chips, but she found herself considering a bag while traveling alone in France and feeling a bit lonely.

Twelve Lundquist College faculty and staff members were the recipients of awards for their hard work over the 2016-2017 academic year.

We are honored to have played a part in preparing you for the many successes that lie in your path.

In advance of his QuackChat pub talk, assistant professor of marketing Troy Campbell answered a few questions about his work, his students, and the study of awesome.

T. Bettina Cornwell and coauthors found that consumers and sports fans know more about sponsorship deals than companies and sports teams realized.