Rising Researchers
The superb work of Lundquist College faculty members is driving up our ranking for business school research productivity on the national stage.
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The superb work of Lundquist College faculty members is driving up our ranking for business school research productivity on the national stage.
Roger Best, Chris Sataua, and Jordan Pope explored consumer-based pricing and the manner in which it impacts price, strategy, and profits.
At the Lundquist College of Business, we are producing well-educated, career-ready graduates.
A team of Oregon MBA students claimed first place for the second year in a row at the National Sports Forum (NSF) Case Cup competition.
Edwin E. and June Woldt Cone Professor of Marketing of T. Bettina Cornwell offers her views on the best and worst Super Bowl ads.
For MBA candidate Jeanne Schneider, the key to a successful and fulfilling career has always been the relationships.
Professor of marketing Linda Price and coauthors examined the consumer and societal connections to the concept of a fresh start mindset.
Marketing professor Bettina Cornwell doesn’t really care for potato chips, but she found herself considering a bag while traveling alone in France and feeling a bit lonely.